MISSION STATEMENT

Russell Smith Auto, founded in 2002, will be recognized as the most progressive dealership in the "Buy Here, Pay Here" business.  Through the extraordinary efforts of our valued employees, we will offer cost effective financing opportunities, outstanding customer service, and flexible payment arrangements in order to meet the needs of our customers.  It is our desire to be the leading provider of quality, pre-owned automobiles in our market area.  During the last several years, we have developed programs and practices that allow us the opportunity to effectively manage risk and still provide reliable transportation and affordable financing.  In a like manner, we will ensure an adequate return on investment and maintain a growth rate that is consistent with current management guidelines.  Our number one goal is to be the dealer of choice when our customers and potential customers have a need for transportation and that they know their transaction will be handled with the utmost in honesty and integrity.

Our Values

At Russell Smith Auto, we are committed to conducting our business based upon four fundamental values:

·        Respect

·        Integrity

·        Teamwork

·        Excellence

We respect people, and treat them with dignity. We have a proud tradition of holding our­selves to the highest ethical and professional standards in our dealings with customers, each other, and the community we serve. We are open and candid in our communi­cations with all constituencies. We compete aggressively but will not abandon our high-quality standards in the face of short-term pressures.

These values give rise to the following principles and goals that guide us in our decisions and actions when dealing with matters that affect our various constituencies.

Customers

We recognize that every contact with a customer or potential customer is an opportunity to build a relationship that will make Russell Smith Auto the customers’ automotive transportation provider of choice.

We respect the diversity of our customers and their transportation needs and work to develop and provide innovative and affordable loan terms, high-quality automobiles at competitive prices to help them succeed.

We make our automobiles and automotive services available without discriminating on the basis of race, color, national origin, religion, sex, age, marital status, sexual orientation, disability, or any other factors prohibited by

Law.

We respect the trust our customers have placed with us and are committed to handling their transactions and confidential information appropriately.

Communities

·         We provide credit and other resources that promote stability, prosper­ity, and opportunity in the community where we live and work.

·         We recognize the importance of partici­pation in community and charitable activ­ities in the communities where we live and work.

·         We believe that the protection and enhancement of the environment is a shared responsibility, and we strive to conduct business in a manner that is consistent with our environmental principles.